eightfold blog
thoughts, stories, and ideas.
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E-Commerce
How To Know When You’re Ready To Replatform
In the earlier days of the web, choosing a platform was often easy. Want something that lets you throw content into a bucket?
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Digital Marketing
Email Newsletters: A Highly Subjective Guide To Keeping Your Subscribers
If you know your audience, and hopefully you do, investing the time in developing better emails is well worth the effort. Here are some truly exceptional newsletters to inspire you.
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SEO
Why User-first SEO Is Not The Industry Default
It’s an unfortunate reality: internet content production is largely focused on what the “search algorithm” wants to be fed, not necessarily what the user wants to find.
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E-Commerce
Ultra Commerce: One Stop Shop For All Things Ecommerce
Not your run-of-the-mill eCommerce platform.
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Monthly Download
The Monthly Download: March 2022
Another month, another 15 reasons to love the internet.
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Design
Defining Your Brand Attributes
Within today’s corporate landscape, identifying and distinguishing your brand attributes is essential.
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Content
Content Repurposing: A Guide To Making Your Content Work Harder Than You Do
Content repurposing (aka “content recycling”) describes a savvy strategy for individuals, brands, and companies to recycle content that previously generated high traffic volume and revive it to expand its reach.
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Monthly Download
The Monthly Download: October 2021
Development Another month, another new CMS. This one looks built on top of some pretty awesome technologies, though, and might be worth looking into if you’re in the need of a new CMS.
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Development
Breaking Down Page Speed Insights, Part 1: Performance
For the longest time, one of the biggest pushes in the web world has been towards responsive design and development.
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Design
Minimalism Vs. Maximalism In Web Design: Why Less Is (Not) Always More
Minimalism has been dominating the creative field for years, leaving little room for out-of-the-box ideas and designs. What if we could add just a tiny bit of originality to spice things up?
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SEO
SEO For The Roaring 20s
What do we know about the future of SEO? Well, to put it simply, Google is putting an emphasis on validating your content and ensuring you’re using the best technology available to you.
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SEO
Project Planning For SEO
Search Engine Optimization, or SEO, is the process of increasing quantity and quality of traffic to a website through organic means rather than paid or direct traffic.
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Monthly Download
The Monthly Download: September 2021
Content & SEO Shopping and search are getting more aligned. Google is rolling out features ahead of the 2021 holiday season and we do suspect this is because of the concern around an anemic buying season: Read more on Shopping!
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Monthly Download
The Monthly Download: August 2021
Cookie privacy, notifications (does anyone actually turn on notifications for a website?), newsletters, chats, UX surveys, ads, etc. etc. etc. block the user from getting to the actual content they came for.
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SEO
The Google Page Experience Report: What’s In It, And Why It Matters
Let’s start off with addressing the latest and greatest update from Google: their Page Experience report. This has been a clear emphasis on what we already know from Google in terms of what they want from our websites: better user experience and fast-loading content.
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E-Commerce
An Exciting Look At New Features In Shopify
Last month’s partner event included some exciting looks at Online Store 2.0, as well as some additional features and enhancements coming down the pipeline.
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Monthly Download
The Monthly Download: July 2021
Design & UX Why does the new menu exist for creating new empty files? A closer look from the folks over at Microsoft on a piece of UX history that many might not know.
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Digital Marketing
International Strategy
Many businesses, at some point, will consider the possibility of expanding to international markets. Whether the goal is to enter as soon as possible or something they are just beginning to consider, it’s important to develop an international strategy.
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E-Commerce
Headless Commerce: A Primer
In today’s marketplace, companies can be overwhelmed by the feeling that there’s always a new cutting-edge platform they need in order to reach customers. Since this rapid platform evolution seems to be the trend for the foreseeable future, how can companies keep up?
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Monthly Download
The Monthly Download Is Back!
Design Clippy.js Via Smore To start off, here’s a fun piece of nostalgia that’s been making its way into all our office chats lately. Someone rebuilt him for the web. Nobody saw it coming, but we’re delighted to have him back!
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Collaboration Among Employees
For most companies, if not all, the desire to have a team that gets along well is one of the most important aspects of operations. Many companies have clearly defined cultural values and work to find new employees who will reflect and embody those values.
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Development
Tips For A Junior Front End Developer
Life as a front end developer will never be simple. By definition, the job balances technology and performance with website interior design. It means doing more than a little of everything. Keeping up with trends while developing a standout style.
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Remote Workers
In recent years remote learning, working and communication has increased rapidly. Of course, with globalization the need and desire for personal communication via technology has been perhaps the most ubiquitous.
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Cultural Values
Understanding your organizational culture can help you build a business which supports the ideas and vision of your people.
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Digital Marketing
Strategic Positioning
Businesses must be able to protect their profits. They do so by ensuring their products are both profitable and hard to recreate in the market.