The internet seems to be getting worse. This can be fought by creating user focused content that’s actually helpful.

Content development is the active production of a variety of media types for strategic service in marketing mediums and beyond. The core goal of content development is to drive users to your part of the web.

It’s an unfortunate reality: internet content production is largely focused on what the “search algorithm” wants to be fed, not necessarily what the user wants to find.

I think some of you are wondering if this isn’t obvious or maybe this a genuine question for others. Further, you might ask – is Google Analytics (GA) really the tool to analyze my audience data?

In the life of a business, few moments are more daunting than the website launch. Thanks to the world of online commerce and instant feedback, your business’ reputation hangs on how people respond to its site.

Life as a front end developer will never be simple. By definition, the job balances technology and performance with website interior design. It means doing more than a little of everything. Keeping up with trends while developing a standout style.

Because of the immense effort and robust level of buy-in required, content tends to become a void as a project marches on. A lot of time is put into the strategy and laying the foundation for the content required for the website, but the production often comes up short.

Businesses must be able to protect their profits. They do so by ensuring their products are both profitable and hard to recreate in the market.

Modern times call for modern solutions, and for many business owners that means e-commerce. With future uncertainty in the brick-and-mortar medium, businesses big and small alike are turning their efforts to the digital realm.

Good Optimization Habits for 2020 and Beyond! Rather than make a short list of best and worst habits and techniques for SEO from 2019 – I figured I’d summarize the whole decade in one short, sweet article.

What do we know about the future of SEO? Well, to put it simply, Google is putting an emphasis on validating your content and ensuring you’re using the best technology available to you.

In recent years remote learning, working and communication has increased rapidly. Of course, with globalization the need and desire for personal communication via technology has been perhaps the most ubiquitous.

Search Engine Optimization, or SEO, is the process of increasing quantity and quality of traffic to a website through organic means rather than paid or direct traffic.

First, a bit on the why Updating, refreshing, and re-building your website in today’s digital landscape is a must. It applies to everyone, including companies like ours.

It’s finally here! Part two on building our new site in Gatsby. This one took a bit longer than I intended, because while we initially launched our site with we called internally our V1 component set, we were still working hard on upgrading a bunch of V2 components and miscellaneous upgrades.

Many businesses, at some point, will consider the possibility of expanding to international markets. Whether the goal is to enter as soon as possible or something they are just beginning to consider, it’s important to develop an international strategy.

In the world of graphic design, there are a plethora of tools one can use to finish the latest project.

In today’s marketplace, companies can be overwhelmed by the feeling that there’s always a new cutting-edge platform they need in order to reach customers. Since this rapid platform evolution seems to be the trend for the foreseeable future, how can companies keep up?

Historically speaking, digital media is any type of media that has encoding in a machine-readable format. This holds true today, as the digital revolution has provided a myriad of products and services, all based on coding information to machines.

What is field marketing? It's a subcategory of marketing that involves direct interaction with consumers. In field marketing, organizations utilize a number of different approaches to interface directly with potential customers.

If you know your audience, and hopefully you do, investing the time in developing better emails is well worth the effort. Here are some truly exceptional newsletters to inspire you.

At the start of a project, an organization’s team typically wants to start with discussions around their data resources. Usually, I redirect them to their content as their first step, but often these steps happen in stride and in tandem.

Within today’s corporate landscape, identifying and distinguishing your brand attributes is essential.

What Does Content Mean for Your Business? Crafting memorable content isn’t easy, but it’s important to get it right. No matter your platform, well-written, well-timed digital content effectively does your work for you.

Marketing is a key part of every business. It is one of the most important ways businesses work to attract customers.