Content development is the active production of a variety of media types for strategic service in marketing mediums and beyond. The core goal of content development is to drive users to your part of the web.

It’s an unfortunate reality: internet content production is largely focused on what the “search algorithm” wants to be fed, not necessarily what the user wants to find.

I think some of you are wondering if this isn’t obvious or maybe this a genuine question for others. Further, you might ask – is Google Analytics (GA) really the tool to analyze my audience data?

In the life of a business, few moments are more daunting than the website launch. Thanks to the world of online commerce and instant feedback, your business’ reputation hangs on how people respond to its site.

From here, we address the “what” of our data. I’m not going to dive into a discussion of User Sessions, Time on Site, Pageviews, Bounce Rates, etc. – rather, my focus is on what data can do, thus leading to how you’ll want to create systems of measurement for your data program.

Life as a front end developer will never be simple. By definition, the job balances technology and performance with website interior design. It means doing more than a little of everything. Keeping up with trends while developing a standout style.

Because of the immense effort and robust level of buy-in required, content tends to become a void as a project marches on. A lot of time is put into the strategy and laying the foundation for the content required for the website, but the production often comes up short.

Content & SEO Shopping and search are getting more aligned. Google is rolling out features ahead of the 2021 holiday season and we do suspect this is because of the concern around an anemic buying season: Read more on Shopping!

Another month, another 15 reasons to love the internet.

Development Another month, another new CMS. This one looks built on top of some pretty awesome technologies, though, and might be worth looking into if you’re in the need of a new CMS.

Design & UX Why does the new menu exist for creating new empty files? A closer look from the folks over at Microsoft on a piece of UX history that many might not know.

Here’s our first ever Monthly Download, featuring links to a wide variety of topics and things we found interesting this month.

Design Sketch announced Cloud Inspector, their free developer hand off tool. I’ve been sort of down on Sketch lately, as we’ve mostly moved over to Figma for UX/UI design, but it’s good to finally see Sketch start adding more requested features.

Cookie privacy, notifications (does anyone actually turn on notifications for a website?), newsletters, chats, UX surveys, ads, etc. etc. etc. block the user from getting to the actual content they came for.

Businesses must be able to protect their profits. They do so by ensuring their products are both profitable and hard to recreate in the market.

Modern times call for modern solutions, and for many business owners that means e-commerce. With future uncertainty in the brick-and-mortar medium, businesses big and small alike are turning their efforts to the digital realm.

Good Optimization Habits for 2020 and Beyond! Rather than make a short list of best and worst habits and techniques for SEO from 2019 – I figured I’d summarize the whole decade in one short, sweet article.

What do we know about the future of SEO? Well, to put it simply, Google is putting an emphasis on validating your content and ensuring you’re using the best technology available to you.

A recently published critical issue for PharStreamWrapper affects Drupal, Joomla, and Typo3 CMS systems.

In recent years remote learning, working and communication has increased rapidly. Of course, with globalization the need and desire for personal communication via technology has been perhaps the most ubiquitous.

Search Engine Optimization, or SEO, is the process of increasing quantity and quality of traffic to a website through organic means rather than paid or direct traffic.

First, a bit on the why Updating, refreshing, and re-building your website in today’s digital landscape is a must. It applies to everyone, including companies like ours.

It’s finally here! Part two on building our new site in Gatsby. This one took a bit longer than I intended, because while we initially launched our site with we called internally our V1 component set, we were still working hard on upgrading a bunch of V2 components and miscellaneous upgrades.

Many businesses, at some point, will consider the possibility of expanding to international markets. Whether the goal is to enter as soon as possible or something they are just beginning to consider, it’s important to develop an international strategy.

In the world of graphic design, there are a plethora of tools one can use to finish the latest project.