thoughts, stories, and ideas.

Historically speaking, digital media is any type of media that has encoding in a machine-readable format. This holds true today, as the digital revolution has provided a myriad of products and services, all based on coding information to machines.

It’s a mad world — to say the least. When we need leadership to help guide us, the global leadership has been sub-par — this has been in pretty much every category.

Modern times call for modern solutions, and for many business owners that means e-commerce. With future uncertainty in the brick-and-mortar medium, businesses big and small alike are turning their efforts to the digital realm.

In the world of graphic design, there are a plethora of tools one can use to finish the latest project.

What Does Content Mean for Your Business? Crafting memorable content isn’t easy, but it’s important to get it right. No matter your platform, well-written, well-timed digital content effectively does your work for you.

In the life of a business, few moments are more daunting than the website launch. Thanks to the world of online commerce and instant feedback, your business’ reputation hangs on how people respond to its site.

Starting a new business can be a very daunting task. Many of us have heard the statistic that 90% of business startups fail in their first year- and this is no exaggeration.

What is Field Marketing? Field Marketing is a subcategory of marketing that involves direct interaction with consumers. In field marketing, organizations utilize a number of different approaches to interface directly with potential customers.

Marketing is an important part of every business. It is one of the most important ways businesses work to attract customers.

Design Sketch announced Cloud Inspector, their free developer hand off tool. I’ve been sort of down on Sketch lately, as we’ve mostly moved over to Figma for UX/UI design, but it’s good to finally see Sketch start adding more requested features.

I recently had a colleague ask me if copywriting is just content marketing. In a way, it can be, but to pigeon hole copywriting to just content marketing can be a bit limiting, since you’ll be needing copy for more than just marketing purposes.

Good Optimization Habits for 2020 and Beyond! Rather than make a short list of best and worst habits and techniques for SEO from 2019 – I figured I’d summarize the whole decade in one short, sweet article.

Welcome to the second issue of Monthly Download, featuring links to a wide variety of topics and things we found interesting this month.

Content development is the active production of a variety of media types for strategic service in marketing mediums and beyond. The core goal of content development is to drive users to your part of the web.

Here’s our first ever Monthly Download, featuring links to a wide variety of topics and things we found interesting this month.

It’s finally here! Part two on building our new site in Gatsby. This one took a bit longer than I intended, because while we initially launched our site with we called internally our V1 component set, we were still working hard on upgrading a bunch of V2 components and miscellaneous upgrades.

If you look at the history of humans and how long the internet has been a part of human life, it seems like barely a blip on the radar.

What makes the best restaurant websites? More and more people are eating out at restaurants which is great news for business owners!

This might seem obvious to say: the content you offer needs to appeal to consumers. However, the fact that it seems so obvious might cause some groups to fail.

I think some of you are wondering if this isn’t obvious or maybe this a genuine question for others. Further, you might ask – is Google Analytics (GA) really the tool to analyze my audience data?

So you have content for your business, but now you need to organize it. It might seem like a simple task of picking a software, but there’s a lot more to consider.

Look, I get it. You have prime real-estate right at the top of your page. The very first thing people see when they land on your site. Why not push as much content in there as you possibly can?

The recently unveiled Mac Pro is no doubt a gorgeous machine, engineered for a very particular group of people.

Content operations (CO) can seem overwhelming, but it doesn’t have to be. CO encompasses the technology, process, and people that will be involved in content creation across an organization.

From here, we address the “what” of our data. I’m not going to dive into a discussion of User Sessions, Time on Site, Pageviews, Bounce Rates, etc. – rather, my focus is on what data can do, thus leading to how you’ll want to create systems of measurement for your data program.