eightfold blog
thoughts, stories, and ideas.
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Content
Digital Media
Historically speaking, digital media is any type of media that has encoding in a machine-readable format. This holds true today, as the digital revolution has provided a myriad of products and services, all based on coding information to machines.
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SEO
SEO In A Volatile World…
It’s a mad world — to say the least. When we need leadership to help guide us, the global leadership has been sub-par — this has been in pretty much every category.
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E-Commerce
Shopify Academy
Modern times call for modern solutions, and for many business owners that means e-commerce. With future uncertainty in the brick-and-mortar medium, businesses big and small alike are turning their efforts to the digital realm.
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Design
Figma Vs Sketch
In the world of graphic design, there are a plethora of tools one can use to finish the latest project.
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Content
Create A Powerful Content Production Process
What Does Content Mean for Your Business? Crafting memorable content isn’t easy, but it’s important to get it right. No matter your platform, well-written, well-timed digital content effectively does your work for you.
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Content
Website Design Checklist
In the life of a business, few moments are more daunting than the website launch. Thanks to the world of online commerce and instant feedback, your business’ reputation hangs on how people respond to its site.
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Best Startup Websites
Starting a new business can be a very daunting task. Many of us have heard the statistic that 90% of business startups fail in their first year- and this is no exaggeration.
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Digital Marketing
Field Marketing
What is Field Marketing? Field Marketing is a subcategory of marketing that involves direct interaction with consumers. In field marketing, organizations utilize a number of different approaches to interface directly with potential customers.
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Digital Marketing
Customer-oriented Business
Marketing is an important part of every business. It is one of the most important ways businesses work to attract customers.
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Monthly Download
The Monthly Download For January 2020
Design Sketch announced Cloud Inspector, their free developer hand off tool. I’ve been sort of down on Sketch lately, as we’ve mostly moved over to Figma for UX/UI design, but it’s good to finally see Sketch start adding more requested features.
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Content
Copywriting Vs. Content Marketing
I recently had a colleague ask me if copywriting is just content marketing. In a way, it can be, but to pigeon hole copywriting to just content marketing can be a bit limiting, since you’ll be needing copy for more than just marketing purposes.
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SEO
SEO 2020 – Learn Good Habits
Good Optimization Habits for 2020 and Beyond! Rather than make a short list of best and worst habits and techniques for SEO from 2019 – I figured I’d summarize the whole decade in one short, sweet article.
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The Monthly Download For December 2019
Welcome to the second issue of Monthly Download, featuring links to a wide variety of topics and things we found interesting this month.
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What Is Content Development?
Content development is the active production of a variety of media types for strategic service in marketing mediums and beyond. The core goal of content development is to drive users to your part of the web.
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The Monthly Download For November 2019
Here’s our first ever Monthly Download, featuring links to a wide variety of topics and things we found interesting this month.
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Lessons Learned From Building Our New Site In Gatsby, Part 2
It’s finally here! Part two on building our new site in Gatsby. This one took a bit longer than I intended, because while we initially launched our site with we called internally our V1 component set, we were still working hard on upgrading a bunch of V2 components and miscellaneous upgrades.
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Content: A Buzzword Or Something More?
If you look at the history of humans and how long the internet has been a part of human life, it seems like barely a blip on the radar.
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Best Restaurant Websites
What makes the best restaurant websites? More and more people are eating out at restaurants which is great news for business owners!
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Content And The User
This might seem obvious to say: the content you offer needs to appeal to consumers. However, the fact that it seems so obvious might cause some groups to fail.
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Why Use Google Analytics?
I think some of you are wondering if this isn’t obvious or maybe this a genuine question for others. Further, you might ask – is Google Analytics (GA) really the tool to analyze my audience data?
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Content Organization
So you have content for your business, but now you need to organize it. It might seem like a simple task of picking a software, but there’s a lot more to consider.
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On Carousels.
Look, I get it. You have prime real-estate right at the top of your page. The very first thing people see when they land on your site. Why not push as much content in there as you possibly can?
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Developers: Have Money For A New Mac Pro? Buy These Instead.
The recently unveiled Mac Pro is no doubt a gorgeous machine, engineered for a very particular group of people.
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Content Operations
Content operations (CO) can seem overwhelming, but it doesn’t have to be. CO encompasses the technology, process, and people that will be involved in content creation across an organization.
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What Data Is Important – Part 2 Of Data Minded
From here, we address the “what” of our data. I’m not going to dive into a discussion of User Sessions, Time on Site, Pageviews, Bounce Rates, etc. – rather, my focus is on what data can do, thus leading to how you’ll want to create systems of measurement for your data program.
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