Content Repurposing: A Guide To Making Your Content Work Harder Than You Do

Content repurposing (aka “content recycling”) describes a savvy strategy for individuals, brands, and companies to recycle content that previously generated high traffic volume and revive it to expand its reach.

In the world of SEO and marketing strategy, “

Social Media

Social media can be one of the easiest platforms to publish repurposed content to. Some thoughtful ways to leverage this outlet might be:

  • Write a blog around threads from your Twitter, Facebook (FB), or Instagram (IG) posts or make tweets from blogs
  • Turn a Reddit conversation or comments on blogs into a blog post
  • Posts summaries of your blog posts, resource guides or eBooks onto FB, IG, or Twitter
  • Compile entries from from how-to, listicles, or expert round-ups into IG carousel

Since they are so interactive, social media is also a telling place to get inspiration for future new content. In terms of aiming to recycle content, however, the content repurposing possibilities are abundant with options to post to or even pull from social media platforms for endless topics.

Other Ways to Recycle Your Content: Get Creative!

Finally, here are just a few final methods for strategic content repurposing:

  • Take a series of similar topic blog posts, and compile into an eBook resource
  • Reverse: break up an eBook into series of posts
  • Make your blogs and eBook material guest post content-friendly
  • Take snippets from blog posts and convert them into LinkedIn updates
  • Recycle content as the basis for a Live video Q&A or speaking session
  • Answer questions in Quora with blog snippets
  • Repurpose related posts into a listicle
  • Submit content to curation sites
  • Use your email replies to populate FAQ pages

So there you have it. Repurposing content gives you an endless supply of options for expanding your reach. As you become more adept at these practices, you’ll have a better handle on how to create quality content from the outset that easily applies to any of these platforms.

If you’d prefer to have professionals customize a content repurposing strategy for you to generate profit-generating traffic, reach out to us here at Eightfold.