Strategic Positioning

Businesses must be able to protect their profits. They do so by ensuring their products are both profitable and hard to recreate in the market. In other words, the unique value you create for your product is what will secure your profits. Many do so through strategic positioning.

Why is strategic positioning important?

According to the Harvard Business School’s Institute for Strategy and Competitiveness (

Sometimes, you can create value for your company in other ways. A simple example is to have an easy to use and helpful website. The unique value you create for your product needs to be conveyed to your market in a manner which is consistent with the quality and principles you uphold. Beating a dead horse here, but Apple’s website is another example of consistent quality portrayed to its end user. The website is innovative, incorporates large beautiful imagery and CSS effects to create those captivating scrolling images. Their website has become an extension of their unique value proposition and further demonstrates their commitment to quality.

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If you need help building a website of quality which reflects your business, contact us today to find out how Eightfold can help you. Or if you are interested in learning more about all things tech, check out our blog!