Historically speaking, digital media is any type of media that has encoding in a machine-readable format. This holds true today, as the digital revolution has provided a myriad of products and services, all based on coding information to machines.

What Does Content Mean for Your Business? Crafting memorable content isn’t easy, but it’s important to get it right. No matter your platform, well-written, well-timed digital content effectively does your work for you.

In the life of a business, few moments are more daunting than the website launch. Thanks to the world of online commerce and instant feedback, your business’ reputation hangs on how people respond to its site.

I recently had a colleague ask me if copywriting is just content marketing. In a way, it can be, but to pigeon hole copywriting to just content marketing can be a bit limiting, since you’ll be needing copy for more than just marketing purposes.