Customer-oriented Business

Marketing is a key part of every business. It's one of the most important ways businesses work to attract customers. Of course, there are many different approaches and companies have varying levels of resources for marketing. If you run a small business with a small marketing team, even one person, or no marketing team at all there are still ways to market your business.

Within marketing there are different types of orientations. Marketing orientation is one of the more common types and in this orientation the customer is central. Further within marketing orientation there are a few facets and one of them is customer orientation. When a business takes a customer-oriented view, they succeed by producing a product or service that customers want to buy and have the ability to buy. If this is you and your business, you likely believe in putting the customer first and want to always ensure you have a happy customer.

Developing a Customer Base

While you might know there is a market for your product or service, it still helps to do market research. To ensure long-term success, look into what people in your target market are buying and what they want. Look into who your competitors are or will be. What are they doing well? What could they be doing to improve?

Further, how do your customers operate? Think about where they shop: online or in person? Do they use social media? There are so many different platforms now, so find out if they use one or two more than others. In particular, for individuals or small businesses, you want to be careful about where you put your resources to attract customers. If most of your customer base is on Facebook and Instagram, targeting users on a platform like Twitter or Snapchat might not give you significant enough returns.

Of course, it takes time and serious effort to understand your customers in regards to their wants and needs. Whether an individual or a small business, it is something you should do. Developing a basic product or service that is in demand is not enough anymore. The effort you put into understanding your customers will show.

Customer Perception

Customer perception is incredibly important as it is how customers perceive a brand or company and its products and services. If you take a customer-oriented approach, it is essential that you work on developing and maintaining a positive customer perception. While it is not impossible to run a business without a strong internet presence, it is massively helpful to have one. This doesn’t mean you need to have a social media account with an enormous number of followers or a website that competes with the biggest companies in the world.

Image: An employee behind a tall counter, ringing in a customer on a Square tablet. Text Customer perception is incredibly important as it is how customers perceive a brand or company and its products and services

However, when you are active on at least some social media platforms and have a great website, even for restaurants, you are doing yourself a huge favor. These avenues not only allow new customers to find you, but a good website helps give a positive first impression. In Forbes, Nicole Leinbach-Reyhle writes, “They’re [customers] likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.”

It is something of an investment to develop a good website, but it does not have to be incredibly complicated. Today, there are numerous guidelines and businesses that are able to help set up a good website that you or your team can maintain.

Maintaining a Happy Customer Base

According to Forbes:

  • Companies with a customer experience mindset drive revenue 4-8% higher than the rest of their industries

  • Brands with superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience

For individuals and small companies in particular, customer orientation is key. To adopt this practice and thrive, it is essential to take the time to research customer wants and needs. Furthermore, utilize a mix of social media, website design, and customer service to help build a positive customer perception. Many people remain loyal to brands that they feel reflects their lives, values, and makes them feel positive emotions. When you take the time and put in effort it reflects in your customer base.

Image: Two illustrated graphics of people with graphs in speech bubbles. Text: According to Forbes - Brands with superior customer experience bring in 5.7 times more revenue than competitors that lag in customer service. Companies with a customer experiences mindset drive revenue 4-8% higher than the rest of their industries

If you are looking for more information or help to build your customer-oriented business, contact us today.

Get a proposal for your dream project

or email us directly at hello@eightfold.io

I cannot stress enough how hardworking this group is.

Anonymous

Head of E-Commerce, Clean label Food Company

Clutch Review Image (4.8/5 Stars)

Commonly Asked Questions

Timelines

How long does an MVP take to build?

Generally, an MVP could take anywhere from a few weeks to a several months to develop, depending up on the complexity of the MVP.

How long does it take to rank #1 on Google?

Ranking #1 on Google can take anywhere from a few months to a year or more, depending on a variety of factors. Here’s a breakdown of the key elements that affect how long it takes: competition, domain authority, content quality, SEO efforts, any updates to Google’s algorithm, and site age.

Pricing

Are there maintenance costs associated with development?

Yes, there are definitely maintenance costs associated with development, especially when it comes to software and applications. Typically, it's because of things like the following: technology advancements, bugs and issues, security threats, user feedback, and hardware changes.

Do you require a service contract for SEO?

Yes! We require a service contract for SEO. SEO requires a prolonged approach, and while other agencies may promise the world in a month, we like to setup approachable goals that require time.

What does an MVP cost in 2025?

It depends upon the complexity of the design, feature set, and requirements. Expect to spend anywhere from $10,000 to $250,000+ to build an MVP in 2025. This is a broad range, but it reflects the diverse nature of MVP projects. Factors Influencing MVP cost include things like: the complexity of features, platform choices, complexity of design, development team, technology stack, and timeline.

Support

How do I contact support?

You can contact support by email at support@eightfold.io

Training Options?

We offer training for all of our products. Please contact us for more information.

We use necessary cookies to make our site work. We’d like to set additional cookies to understand site usage, make site improvements and to remember your settings. We also use cookies set by other sites to help deliver content from their services.