Thoughts, stories and ideas.

Strategic Positioning

Businesses must be able to protect their profits. They do so by ensuring their products are both profitable and hard to recreate in the market. In other words, the unique value you create for your product is what will secure your profits. Many do so through strategic positioning. Why is strategic positioning important? According to the Harvard Business School’s Institute for Strategy and Competitiveness (ISC [https://www.isc.hbs.edu/strategy/business-strategy/pages/strategic-positioning.aspx] )

digital media

Digital Media

Digital media is undoubtedly essential to businesses today. So what is exactly and what type should you pursue?

SEO

SEO in a volatile world...

When SEO is effected by the physical state our world, where do you turn. It's clear that Google has been making some wide ranging adjustments to their algorithm - more than anything to ensure that their tool can't be used to abuse the user. The question is: does it work?

shopify

Shopify Academy

Shopify Academy offers ample opportunities to develop and maximize your online business.

figma vs sketch

Figma vs Sketch

Figma vs Sketch. How do you choose? Read our guide for some of the most important points to consider.

Content

Create a Powerful Content Production Process

What Does Content Mean for Your Business? Crafting memorable content isn’t easy, but it’s important to get it right. No matter your platform, well-written, well-timed digital content effectively does your work for you. It can increase your readership, sales, interactions, and performance on google exponentially. A strong content production process can help ensure you continue to turn out the best possible content. Despite what self-proclaimed marketing gurus might tell you, there’s no exact sc

web design

Website Design Checklist

A website design checklist is useful to ensure you are building the best possible website to keep your customers coming back.

best startup websites

Best Startup Websites

The best startup websites pull in users visually and communicate clearly who they are and what they do.

field marketing

Field Marketing

Field Marketing is a strategy that many companies utilize to develop face-to-face relationships with their customers.

Customer Orientation

Customer Oriented Business

Customer oriented business puts the needs and wants of customers at the forefront. It's important to do research to fully understand your customer base and their perception of your brand or company.