Content Repurposing: A Guide To Making Your Content Work Harder Than You Do
Content repurposing (aka “content recycling”) describes a savvy strategy for individuals, brands, and companies to recycle content that previously generated high traffic volume and revive it to expand its reach.
In the world of SEO and marketing strategy, “
Social Media
Social media can be one of the easiest platforms to publish repurposed content to. Some thoughtful ways to leverage this outlet might be:
Write a blog around threads from your Twitter, Facebook (FB), or Instagram (IG) posts or make tweets from blogs
Turn a Reddit conversation or comments on blogs into a blog post
Posts summaries of your blog posts, resource guides or eBooks onto FB, IG, or Twitter
Compile entries from from how-to, listicles, or expert round-ups into IG carousel
Since they are so interactive, social media is also a telling place to get inspiration for future new content. In terms of aiming to recycle content, however, the content repurposing possibilities are abundant with options to post to or even pull from social media platforms for endless topics.
Other Ways to Recycle Your Content: Get Creative!
Finally, here are just a few final methods for strategic content repurposing:
Take a series of similar topic blog posts, and compile into an eBook resource
Reverse: break up an eBook into series of posts
Make your blogs and eBook material guest post content-friendly
Take snippets from blog posts and convert them into LinkedIn updates
Recycle content as the basis for a Live video Q&A or speaking session
Answer questions in Quora with blog snippets
Repurpose related posts into a listicle
Submit content to curation sites
Use your email replies to populate FAQ pages
So there you have it. Repurposing content gives you an endless supply of options for expanding your reach. As you become more adept at these practices, you’ll have a better handle on how to create quality content from the outset that easily applies to any of these platforms.
If you’d prefer to have professionals customize a content repurposing strategy for you to generate profit-generating traffic, reach out to us here at Eightfold.
