Market Research
Many companies can get you access to data for developing a marketing plan and strategy, but Eightfold helps you understand that data. Most importantly, we also help you understand your competitors’ data.
We also develop user personas and build user data sets that can help us generate content and link it with a delivery strategy. For market research to be effective, you need insight into user behavior and to define what is important to your audience.
Delivery Strategy
Content and marketing can be delivered through a large variety of mediums. Whether you need video content delivery, written content, designed content, or some other form, we can help develop a data-driven delivery strategy. Paid channels may be a good option, but you need to define which channels will best serve your content. Whether or not your audience will be there is discovered through testing and strategic development.
Whether you are delivering product feeds, content through native ads, search engine optimization, or programmatic display and video advertising, Eightfold has you covered.