Vista OTC

Commerce solutions for healthcare in the modern age.

Request

The Vista OTC team needed to create a unique, new brand, while utilizing an existing Shopfy-powered dataset. On top of migrating an existing theme with some tweaks for branding and functionality, the Eightfold team was also tasked with building a unique data solution for providing customers the ability to search and select a nearby doctors office.

Key Aspects

Leverages the existing Shopify architecture
Feature the newly minted products and brand
Leverages a powerful backend solution for location-aware doctor finding

VP of Marketing

They accomplished in 2 months and for a controlled budget what it took our prior agency 6 months to build.

Execution

The Eightfold team built the core eCommerce platform out in six weeks. We then built a connected app to help customers find the appropriate medical provider to receive subscription services for pharmaceutical-grade products. Design was product-oriented and built with a wide range of products in mind. The tie between the Shopify platform and our custom API backend was a key feature.

Key Technologies

How it all works

Utilizing publicly available information, we built an API back-end on-top of a lightweight Django install. Utilizing some out of the box solutions for managing data, we were able to incorporate both automated data syncs, as well as back-office entered information. This gave VistaOTC the capability of supplanting publicly available data with their own, focused data.

Delivery

Eightfold built a custom Shopify template and a set of unique tools for revenue-tracking and profit-sharing with doctors. Additionally, we created a database for finding and locating doctors at the national level. This ensured customers could correlate their order(s) with the appropriate medical professional(s).

Key Product Wins:

$500K in revenue (YTD, since launch)
Hundreds of products added to Shopify under the new brand
Creation of a Vista OTC-only product (the doctor finder database)

Product State

Vista OTC is in full use and expanding. They have, since launch, added hundreds of products and built out their network of doctors enrolled in their program. Vista has begun generating considerable, recurring revenue for the organization at large, and continues to prove a highly successful service.

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Commonly Asked Questions

Timelines

How long does an MVP take to build?

Generally, an MVP could take anywhere from a few weeks to a several months to develop, depending up on the complexity of the MVP.

How long does it take to rank #1 on Google?

Ranking #1 on Google can take anywhere from a few months to a year or more, depending on a variety of factors. Here’s a breakdown of the key elements that affect how long it takes: competition, domain authority, content quality, SEO efforts, any updates to Google’s algorithm, and site age.

Pricing

Are there maintenance costs associated with development?

Yes, there are definitely maintenance costs associated with development, especially when it comes to software and applications. Typically, it's because of things like the following: technology advancements, bugs and issues, security threats, user feedback, and hardware changes.

Do you require a service contract for SEO?

Yes! We require a service contract for SEO. SEO requires a prolonged approach, and while other agencies may promise the world in a month, we like to setup approachable goals that require time.

What does an MVP cost in 2025?

It depends upon the complexity of the design, feature set, and requirements. Expect to spend anywhere from $10,000 to $250,000+ to build an MVP in 2025. This is a broad range, but it reflects the diverse nature of MVP projects. Factors Influencing MVP cost include things like: the complexity of features, platform choices, complexity of design, development team, technology stack, and timeline.

Support

How do I contact support?

You can contact support by email at support@eightfold.io

Training Options?

We offer training for all of our products. Please contact us for more information.