Reflections is a men’s only recovery center that offers a variety of services to support those struggling with substance abuse, in need of detox services, and inpatient treatment programs. They focus on both therapy for the mind and the body, combining therapy sessions with outdoor recreational programs to ensure clients address issues of both mental and physical health.
Client / 2019
Reflections approached Eightfold with concerns about site performance and issues with their digital program. The site was incredibly slow and relied heavily on the blog for any search engine opportunity. They needed to quickly optimize the site and ensure users gained access to high quality content. Eightfold worked closely with business stakeholders to ensure that the site was properly optimized, both in speed and in terms of content. We also worked to help optimize the site with better positioned conversion features and provided technical enhancements for paid media services.
What we did
Eightfold was tasked with working on the technical issues and items with the Reflections site, addressing both slow site speeds, as well as some of the technical inadequacies that could inhibit the users from converting. We also worked on the content, improving the quality and ensuring that search topics that were targeted had content befitting of E-A-T best practices recommended by Google.
Our team worked quickly to optimize the sites imagery and used files that were browser friendly, accomplishing this in the first two weeks. From there, we created a new strategy around the content that existed and adjusted their approach on blogged content to be more authoritative in our sources. Our goals were four key elements:
- Ensure the site loaded as quickly as possible and engage the user quickly
- Align conversion points in a manner for users to prevent time in languish trying to find a communication point
- Properly optimize content for successful search engine opportunity
- Ensure new content follows E-A-T guidelines
Eightfold developer worked on the sites structure and code to ensure that images were optimized, file types were the ideal for various browsers and the data used, as well as worked on the code structure to ensure that all information was delivered efficiently and properly per Google's guidelines.
Post overhaul, the site load time was cut drastically from nearly 14 seconds to 4.5 seconds. Our time savings had a tremendous effect on rankings as keyword totals shot up by 14 keywords in the following weeks. The impact was immediate and pronounced. Our additional efforts with the blog began to pick up more opportunities and the better quality content ensured that we were playing by Google’s standards.
415% Increase in Organic Traffic Year-over-year
177% Increase in Channel Conversion Rate
51.4% Decrease in Page Load Time
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