Overview

Reflections approached Eightfold with concerns about site performance and issues with their digital program. The site was incredibly slow and relied heavily on the blog for any search engine opportunity. They needed to quickly optimize the site and ensure users gained access to high quality content. Eightfold worked closely with business stakeholders to ensure that the site was properly optimized, both in speed and in terms of content. We also worked to help optimize the site with better positioned conversion features and provided technical enhancements for paid media services.

Website Opportunity

Eightfold was tasked with working on the technical issues and items with the Reflections site, addressing both slow site speeds, as well as some of the technical inadequacies that could inhibit the users from converting. We also worked on the content, improving the quality and ensuring that search topics that were targeted had content befitting of E-A-T best practices recommended by Google.

Eightfold's Solution

Our team worked quickly to optimize the sites imagery and used files that were browser friendly, accomplishing this in the first two weeks. From there, we created a new strategy around the content that existed and adjusted their approach on blogged content to be more authoritative in our sources. Our goals were four key elements:

• Ensure the site loaded as quickly as possible and engage the user quickly
• Align conversion points in a manner for users to prevent time in languish trying to find a communication point
• Properly optimize content for successful search engine opportunity
• Ensure new content follows E-A-T guidelines