Reflections Rehab

Tagline

When your content marketing needs to actually generate opportunity for your business - Eightfold has the strategy and execution to win.

Request

Reflections approached Eightfold with concerns about site performance and issues with their digital program. The site was incredibly slow and relied heavily on the blog for any search engine opportunity. They needed to quickly optimize the site and guarantee users access to high-quality content.

Another focus was to bolster the existing content, improving its quality and ensuring that targeted search topics had copy befitting of the E-A-T best practices recommended by Google. Our goals were four key elements:

Key Aspects

See to it that the site loaded and engaged the user as quickly as possible
Align conversion points to streamline user’s ability to contact Reflections
Properly optimize content for successful search engine opportunity
Ensure new content follows E-A-T guidelines

Fixing problems that others created.

Eightfold course corrected a massive misstep in our content marketing and SEO approach. They incresaed our site speeds, fixed our broken templates, and ensured the site could be crawled efficiently.

Execution

Eightfold worked closely with business stakeholders to verify that the site was properly optimized, both in terms of speed and content. Within the first two weeks, our team quickly augmented site imagery with files that were browser-friendly. Eightfold developers worked on the code structure to ensure all information was delivered efficiently and properly per Google’s guidelines.

From there, we created a new strategy around the existing content and adjusted their approach to blog content with more authoritative sources. We also improved the site with better-positioned conversion features and provided technical enhancements for paid media services.

Delivery

The impact was immediate and pronounced. Post-overhaul, the site load time was cut drastically from nearly 14 seconds to 4.5 seconds. These time-saving fixes had a tremendous effect on rankings as keyword totals shot up by 14 keywords in the following weeks. Our additional efforts with the blog began to pick up more opportunities as the improved content strategically aligned with Google’s standards.

Key site wins:

415% Increase in Organic Traffic Year-over-year
177% Increase in Channel Conversion Rate
51.4% Decrease in Page Load Time

Product State

The site continues to grow its organic traffic and find new users that convert. The core goal for this site was simple: build our organic audience and ensure that they actually convert. We achieved the goal in spades and the site continues to expand and develop opportunities for the business.

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Commonly Asked Questions

Timelines

How long does an MVP take to build?

Generally, an MVP could take anywhere from a few weeks to a several months to develop, depending up on the complexity of the MVP.

How long does it take to rank #1 on Google?

Ranking #1 on Google can take anywhere from a few months to a year or more, depending on a variety of factors. Here’s a breakdown of the key elements that affect how long it takes: competition, domain authority, content quality, SEO efforts, any updates to Google’s algorithm, and site age.

Pricing

Are there maintenance costs associated with development?

Yes, there are definitely maintenance costs associated with development, especially when it comes to software and applications. Typically, it's because of things like the following: technology advancements, bugs and issues, security threats, user feedback, and hardware changes.

Do you require a service contract for SEO?

Yes! We require a service contract for SEO. SEO requires a prolonged approach, and while other agencies may promise the world in a month, we like to setup approachable goals that require time.

What does an MVP cost in 2025?

It depends upon the complexity of the design, feature set, and requirements. Expect to spend anywhere from $10,000 to $250,000+ to build an MVP in 2025. This is a broad range, but it reflects the diverse nature of MVP projects. Factors Influencing MVP cost include things like: the complexity of features, platform choices, complexity of design, development team, technology stack, and timeline.

Support

How do I contact support?

You can contact support by email at support@eightfold.io

Training Options?

We offer training for all of our products. Please contact us for more information.