DAR PRO Solutions

SEO wins fit for an inudstry giant.

America's Leader in used cooking oil recycling, DAR PRO Solutions, came to us in 2020 looking for more active support in their SEO and content marketing.

Request

As America’s leading recycler of used cooking oil, DAR PRO was a (back of) household name in restaurants across the country.

There was only one problem: its digital presence wasn’t keeping up. The team at DAR PRO needed their content to reach and resonate with food industry professionals and new businesses looking for a trustworthy partner. They also needed to outperform both large and small competitors in local markets.

Key aspects

Search-driven content marketing
UX improvements
Local SEO
Replatform to proprietary e-commerce tech for equipment

Outcomes

The results spoke for themselves. Between 2021 and 2024, DAR PRO Solutions experienced:

153.98% growth in overall keywords
152.38% growth in top-10 keywords (results on the first page of Google)
1,196 new SERP (Search Engine Results Page) features

Now, let’s talk about how we got there.

Growth at a glance

DAR PRO grew 154% in keywords, 152% in top 10 keywords, and earned 1,196 new SERP features.

Execution

Cooking oil & byproduct recycling—an essential component of renewable diesel production—is an under-the-radar but fiercely competitive industry.

DAR PRO needed to produce regular content that dominated the search engines and spoke to the needs of its customers.

Over the course of 4 years, we worked regularly with DAR PRO to cut past the competition, rise to the top of Google for keywords that mattered, reach hundreds of local markets nationwide, and expand their digital presence to a level befitting their-already stellar industry reputation.

Our approach to DAR PRO’s growth was simple-but-relentless hands-on SEO. Through several large-scale projects, consistent adjustments were key.

Key Technologies

We drove significant online growth for DAR PRO by combining data-driven insights with strategic execution. We utilized Google Analytics and Google Tag Manager (GTM) to meticulously track user behavior, identify traffic sources, and optimize conversion funnels.

This data informed our SEO-focused content writing, ensuring keywords were targeted, content was engaging, and on-page optimization was maximized, leading to increased organic traffic and site equity.

We also facilitated a transition from a WooCommerce/WordPress backed e-commerce store to Shopify. This platform upgrade provided enhanced performance, simplified management, and improved scalability with modern design principles and, when necessary, custom HTML/CSS/JS. The result was a more user-friendly and conversion-optimized online store.

By integrating robust analytics, strategic content, and a modern e-commerce platform, we empowered DAR PRO to achieve sustainable online growth.

Delivery

Working as a true extension of DAR PRO’s in-house marketing team, we defined and refined its content strategy. Identifying a broad range of high-value topics, we created content that spoke to existing and potential customers alike, and analyzed performance in a constant feedback cycle.

This approach made for steady growth month over month and year over year, while still keeping us responsive to time-sensitive needs.

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I cannot stress enough how hardworking this group is.

Anonymous

Head of E-Commerce, Clean label Food Company

Commonly Asked Questions

Timelines

How long does an MVP take to build?

Generally, an MVP could take anywhere from a few weeks to a several months to develop, depending up on the complexity of the MVP.

How long does it take to rank #1 on Google?

Ranking #1 on Google can take anywhere from a few months to a year or more, depending on a variety of factors. Here’s a breakdown of the key elements that affect how long it takes: competition, domain authority, content quality, SEO efforts, any updates to Google’s algorithm, and site age.

Pricing

Are there maintenance costs associated with development?

Yes, there are definitely maintenance costs associated with development, especially when it comes to software and applications. Typically, it's because of things like the following: technology advancements, bugs and issues, security threats, user feedback, and hardware changes.

Do you require a service contract for SEO?

Yes! We require a service contract for SEO. SEO requires a prolonged approach, and while other agencies may promise the world in a month, we like to setup approachable goals that require time.

What does an MVP cost in 2025?

It depends upon the complexity of the design, feature set, and requirements. Expect to spend anywhere from $10,000 to $250,000+ to build an MVP in 2025. This is a broad range, but it reflects the diverse nature of MVP projects. Factors Influencing MVP cost include things like: the complexity of features, platform choices, complexity of design, development team, technology stack, and timeline.

Support

How do I contact support?

You can contact support by email at support@eightfold.io

Training Options?

We offer training for all of our products. Please contact us for more information.