Berry Divine

Request

Berry Divine wanted to move off the WordPress platform and make some key design updates. They had been working against the conditions of CMS that did not require any direct management and wanted more freedom in design opportunity. The goal was to open up design, create a product that could be managed by developers, and target some of the issues with site load speeds.

Additionally, despite being an Arizona-based business, Berry Divine had developed a strong presence online at a national level of visibility. Therefore, the site needed to maintain its position in the search market. It also needed to drive more opportunity in areas around their newer products and further local search goals as they added locations across the state.

Key Aspects

Deliver a product that could be easily and efficiently managed by a development team
Cut load times and ensure optimized site speeds
Maintain search engine standings
Create more opportunities around new product offerings and locations
Make content (from a development standpoint) easy to add and manage
“Open design up” such that the restrictions of a templated site didn’t hamper desired goals and effects

Execution

Eightfold designers quickly stripped out unnecessary design features and heavy-handed, redundant content. This cultivated space that favored designs focused on presenting the great-looking food to the user. Our development team used a quick-to-market development stack that ensured the sites were fast, and site managers could easily add future content as needed. We worked in tandem with development to provide all of the necessary SEO resources and tactics to ensure no value would be lost on relaunch.

We worked with the Berry Divine stakeholders to build a best in class website that would ensure business growth and market visbility for the next decade.

Key Technologies

Static Gatsby.js

Static site generation is an incredibly powerful tool in a developers toolbox, especially when it comes to storefronts that have a physical, brick-and-mortar location. Meeting your customers as quickly as possible when they’re out-and-about, looking for vital business information, is key to custom acquisition. Static sites enable developers to reach those customers exactly how they want to be reached, with nothing slowing that transaction down.

Delivery

Our emphasis on speed and smart technical planning in how we fed the search engines resulted in a seamless transition to the new product: the website demonstrated no loss in traffic or rankings in the post-launch phase.

Key site wins:

New site went live without the traditional dip in rankings
Spring of 2019 saw their biggest jump in traffic of all time–a 114% lift in user traffic!

Product State

Berry Divine has slowed growth and de-emphasized local marketing and shifted their company toward a "mom and pop" model. As a result, they don't use the high performance site that our team built, but we still showcase our efforts and results with pride. In our view, anything we build, we take great pride in the result.

Explore Related Topics

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Lessons Learned From Building Our New Site In Gatsby, Part 1

First, a bit on the why Updating, refreshing, and re-building your website in today’s digital landscape is a must. It applies to everyone, including companies like ours.

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Lessons Learned From Building Our New Site In Gatsby, Part 2

It’s finally here! Part two on building our new site in Gatsby. This one took a bit longer than I intended, because while we initially launched our site with we called internally our V1 component set, we were still working hard on upgrading a bunch of V2 components and miscellaneous upgrades.

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Commonly Asked Questions

Timelines

How long does an MVP take to build?

Generally, an MVP could take anywhere from a few weeks to a several months to develop, depending up on the complexity of the MVP.

How long does it take to rank #1 on Google?

Ranking #1 on Google can take anywhere from a few months to a year or more, depending on a variety of factors. Here’s a breakdown of the key elements that affect how long it takes: competition, domain authority, content quality, SEO efforts, any updates to Google’s algorithm, and site age.

Pricing

Are there maintenance costs associated with development?

Yes, there are definitely maintenance costs associated with development, especially when it comes to software and applications. Typically, it's because of things like the following: technology advancements, bugs and issues, security threats, user feedback, and hardware changes.

Do you require a service contract for SEO?

Yes! We require a service contract for SEO. SEO requires a prolonged approach, and while other agencies may promise the world in a month, we like to setup approachable goals that require time.

What does an MVP cost in 2025?

It depends upon the complexity of the design, feature set, and requirements. Expect to spend anywhere from $10,000 to $250,000+ to build an MVP in 2025. This is a broad range, but it reflects the diverse nature of MVP projects. Factors Influencing MVP cost include things like: the complexity of features, platform choices, complexity of design, development team, technology stack, and timeline.

Support

How do I contact support?

You can contact support by email at support@eightfold.io

Training Options?

We offer training for all of our products. Please contact us for more information.