Ammo Planet was built upon the premise of providing products to an audience that was experiencing mass shortages throughout the country. The core effort was to get ammunition products listed for the customers that were struggling to find access to the various calibers and offerings from brands.
The Eightfold team leveraged a headless architecture using Magento as the store management solution and tied that into a front-end with Next.js. The use of Next.js provided a complete solution for ensuring that content loaded fast and the site was optimized for user experience. Our design focused on highlighting products and remaining brand agnostic. Design also focused heavily on ammunition products and was structured around that purpose. The use of Magento was predicated on the headless implementation, but also as a work around for the regulatory limitations for a product like ammunition.
Why Headless Magento?
If you’ve worked with Magento before, you know that the platform can often be a headache, and very difficult to make changes to. Headless Magento alleviates some of that pain by shifting the front-end development to modern tools that developers love – not beholden to Knockout.js, XML configuration, and other such tools. While it doesn’t solve all of Magento’s problems (it can often still be difficult to incorporate backroom logic without reaching for paid modules), it goes a long way to making Magento much more developer (and marketer!) friendly.
For the longest time, one of the biggest pushes in the web world has been towards responsive design and development. While this has led to a great number of advances, in both specs and tooling, it has also shone a light onto web site performance. With the spread of hi-dpi, and more powerful devices over […]
In today’s marketplace, companies can be overwhelmed by the feeling that there’s always a new cutting-edge platform they need in order to reach customers. Since this rapid platform evolution seems to be the trend for the foreseeable future, how can companies keep up? Enter headless commerce. What Is Headless Commerce? In simplest terms, headless commerce […]
The resulting product was a completely custom ecommerce experience with a unique checkout flow, cart management, headless architecture with tools like Contentful, Magento and more all in play. Each platform plays an important role in delivery and success for the platform. The end result had several key wins.
Ammo Planet was able to thrive in 2021 in spite of being a brand new site with an unknown brand. The use of smart technology, good strategic marketing tactics and of course a product in high demand, fueled a very successful first year on the market. Ammo Planet now has a product and brand to evolve into a full fledged direct to consumer product. 2022 is set to be a bigger year for the company!
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