Aguila Ammo

Feed your firearms

Request

Aguila was built upon the premise of providing product details to an audience that is engaged with a longstand brand. The core effort was to get ammunition products listed for the customers that were longtime loyal fans of the company, as well as newer enthusiasts that wanted to learn about the range of product offering, specifically the .22LR line that Aguila is famous for.

Key Aspects

Site needed to showcase the forward thinking Aguila brand and their extensive line of products
– loading quickly and showcasing product to the user
Headless architecture is preferred – we leveraged Gatsby.js with a Strapi backend
In order to quickly engage with the audience, the site needed tools to collect user data and build , as well as develop an email marketing audience

Do more with a simple idea

Eightfold helped excuted on a site that needed to showcase products in a way that helped highlight the best aspects of what we offer.

Execution

The Eightfold team leveraged a headless architecture using Strapi as the content management solution and tied that into a front-end with Gatsby.js (a React.js framework). The use of Gatsby.js provided a complete solution for ensuring that content loaded fast and the site was optimized for user experience. Our design focused on highlighting products and remaining brand focused. Design also focused heavily on ammunition products and was structured around that purpose. The use of Strapi was predicated on the headless implementation, but also because of its open source code and transferability.

Key Technologies

Why Headless Gatsby?

Eightfold chose to use Strapi and Gatsby.js to build a headless website for Aguila Ammunition due to the numerous advantages this combination offers. By leveraging Strapi as a headless CMS and Gatsby.js as the frontend framework, Eightfold created a powerful, flexible, and high-performance solution.

The combination of Strapi and Gatsby.js provides enhanced performance, with Gatsby's static site generation and pre-rendering techniques leading to faster load times and improved user experience. This approach results in blazing-fast websites, as Gatsby automates code-splitting, image optimization, and resource prefetching. Additionally, the headless architecture offers improved security by separating the content from the presentation layer, making the website less vulnerable to attacks. The decoupled nature of this setup also allows for greater scalability and flexibility, enabling Eightfold to easily manage content.

Delivery

The resulting product was a completely custom product focused experience with unique product pages, emphasis on categorical search and discovery, and a power set of tools for content management through the use of Strapi. Each platform plays an important role in delivery and success for the platform. The end result had several key wins.

The website averages 30,000 users per month
3 month design & build timeline
Created a system that was unique to their search and discovery requirements
High visibility within the search engines

Product State

Aguila is still using this current platform and has experienced a surge in growth in recent years due to the schema data used, as well as the rapid load times. The use of smart technology, good strategic marketing tactics and of course a product in high demand, fueled a very successful relaunch with the new website. We also salvaged this from a prior attempt with a different agency that was not playing ball and was increasing charges to finish the work!

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Commonly Asked Questions

Timelines

How long does an MVP take to build?

Generally, an MVP could take anywhere from a few weeks to a several months to develop, depending up on the complexity of the MVP.

How long does it take to rank #1 on Google?

Ranking #1 on Google can take anywhere from a few months to a year or more, depending on a variety of factors. Here’s a breakdown of the key elements that affect how long it takes: competition, domain authority, content quality, SEO efforts, any updates to Google’s algorithm, and site age.

Pricing

Are there maintenance costs associated with development?

Yes, there are definitely maintenance costs associated with development, especially when it comes to software and applications. Typically, it's because of things like the following: technology advancements, bugs and issues, security threats, user feedback, and hardware changes.

Do you require a service contract for SEO?

Yes! We require a service contract for SEO. SEO requires a prolonged approach, and while other agencies may promise the world in a month, we like to setup approachable goals that require time.

What does an MVP cost in 2025?

It depends upon the complexity of the design, feature set, and requirements. Expect to spend anywhere from $10,000 to $250,000+ to build an MVP in 2025. This is a broad range, but it reflects the diverse nature of MVP projects. Factors Influencing MVP cost include things like: the complexity of features, platform choices, complexity of design, development team, technology stack, and timeline.

Support

How do I contact support?

You can contact support by email at support@eightfold.io

Training Options?

We offer training for all of our products. Please contact us for more information.