Modern times call for modern solutions, and for many business owners that means e-commerce. With future uncertainty in the brick-and-mortar medium, businesses big and small alike are turning their efforts to the digital realm.
As Shopify has grown into one of the most popular e-commerce platforms available, the company has also put out a myriad of resources through the Shopify Academy. Simply put, Shopify Academy helps individuals navigate the ins and outs of the Shopify platform. Where to start though? Fortunately, we’re here to help. We decided to compile some useful information that might help kick-start your campaign.
How Does Shopify Work?
To start, let’s take a look at how Shopify is typically used. There are a number of features that set apart Shopify from their competition, including:
- Unlimited number of products added
- Two staff accounts
- 24/7 staff support
- Sales channels (other online channels and social media)
- Manual order creation
- Discount codes
- Free SSL certificate (this keeps your website safe from malicious attacks)
- Abandoned cart recovery
If you’re reading this, you’re probably already invested in creating digital revenue streams. We’ve covered the basics of e-commerce and Shopify in another post here (no link for Shopify blog yet), so be sure to check it out if you’re still deciding.
However, if you’ve already begun the process and are looking for help increasing your business, then Shopify Academy is for you. Shopify Academy has so many different courses that are tailored to specific needs, it would be impossible to cover everything in place. Instead, we’ll take a look at a few different courses and how they can help transform your business.
Within the Academy there are courses for beginners, experienced users, and everyone in between. Let’s start with the basics.
“Getting Started with Shopify”
The first course to take a look at if you are new to Shopify is “Getting Started with Shopify”, created by Samantha Renee. A very successful e-commerce-based business owner herself, Samantha walks users through the basics of Shopify: how to set it up, how to customize your store, and much more. The modules as part of this course included are:
- Understanding Shopify
- Signup and Get Started
- Store Design 101
- Launch Your First Product
- Online Customer Service
- Get Your Launch Checklist
If you’re looking for help setting up your store and getting your first product launched, this course is for you.
“Grow Your Business with Instagram”
Perhaps you have your online store set up properly, but you need more leads and more business! Enter Gretta van Riel, who guides you through the ins and outs of utilizing Instagram to reach your business goals. The modules included in this course are:
- How To Build an Engaged Following on Instagram
- How to Create Content that Converts Followers to Customers
- How to Create an Instagram Sales Funnel
- How to Make More Sales with Influencer Marketing
Gretta has leveraged Instagram tactics to grow multiple business profiles into accounts that have millions of followers, and is an excellent guide into social media marketing. Social media has become paramount in the digital marketing realm, and there’s good reason businesses are creating a presence on these platforms: Instagram alone has more than 1 billion active monthly users. Not to mention, 72% of users report that they have purchased something they have seen on the platform. Return on investment here is critical, so be sure to check out this course before you start dumping money into Instagram (or any social media for that matter).
“Designing For Conversion”
Not everyone is a graphic designer, so Shopify Academy decided to create a course specifically tailored to business owners needing some help with UI/UX for their store. This course by Adam Rogers helps users not only improve the aesthetic of their store, but actually craft design elements based on conversion.
The modules included are:
- Introduction to Design Psychology
- Influence Decision Making
- Design for Cognitive Load
- Leverage Defaults
- Design Principles and Techniques
- Drive User Action
- Create Compelling Copy
- Maximize Call to Action Visibility
- Counter Cart Abandonment
- Design Testing and Iteration
- Optimize through User Testing
- Make usability a priority
- Master analytics
Working with graphic designers can get expensive quickly, so why not invest in yourself? Depending on how savvy you are, some design tweaks and tips can really improve your store’s key performance metrics drastically.
Shopify Academy for Shopify Partners
Everyone struggling with decreased in-person sales during the global pandemic is quickly looking to pivot for alternative revenue streams. E-commerce has spiked over the past few months, and we will likely see this trend continue. Thus, it is absolutely crucial that business owners looking to create Shopify stores are hitting all of the major marketing points that take an online campaign to the next level.
Shopify Academy for Shopify Partners is an excellent resource for business owners seeking guidance. The courses offered are varied, in-depth, and curate by professionals with extensive experience. However, maybe you are trying to learn but the ideas you have for your business are too complex to translate onto Shopify?
That’s where we can help. Eightfold Technology proudly serves clients by managing e-commerce stores within the platform. If the technology integrations, design, and marketing are just too much, then we are always happy to assist. Contact us today to learn more about what we can do for your business.