Customer Oriented Business
Marketing is an important part of every business. It is one of the most important ways businesses work to attract customers. Of course, there are many different approaches and companies have varying levels of resources for marketing. If you run a small business with a small marketing team, even one person, or no marketing team at all there are still ways to market your business.
Within marketing there are different types of orientations. Marketing orientation is one of the more common types and in this orientation the customer is central. Further within marketing orientation there are a few facets and one of them is customer orientation. When a business takes a customer oriented view, they succeed by producing a product or service that customers want to buy and have the ability to buy. If this is you and your business, you likely believe in putting the customer first and want to always ensure you have a happy customer.
Developing a Customer Base
While you might know there is a market for your product or service, it still helps to do market research. To ensure long-term success, it will benefit you to look into what people in your target market are buying and what they want. Look into who your competitors are or will be. What are they doing well? What could they be doing to improve?
Further, how do your customers operate? Think about where they shop: online or in person. Do they use social media? There are many different platforms now, so find out if they use one or two more than others. In particular, for individuals or small businesses, you want to be careful about where you put your resources to attract customers. If most of your customer base is on Facebook and Instagram, targeting users on a platform like Twitter or Snapchat might not give you significant enough returns.
Of course, it takes time and serious effort to understand your customers in regards to their wants and needs. Whether an individual or a small business, it is something you should do. Developing a basic product or service that is in demand is not enough anymore. The effort you put into understanding your customers will show.
Customer perception is incredibly important as it is how customers perceive a brand or company and its products and services. If you take a customer oriented approach, it is essential that you work on developing and maintaining a positive customer perception. While it is not impossible to run a business without a strong internet presence, it is massively helpful to have one. This doesn’t mean you need to have a social media account with an enormous number of followers or a website that competes with the biggest companies in the world.
However, when you are active on at least some social media platforms and have a great website, even for restaurants, you are doing yourself a huge favor. These avenues not only allow new customers to find you, but a good website helps give a positive first impression. In Forbes, Nicole Leinbach-Reyhle writes, “They’re [customers] likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business - or a business like yours - should offer.”
It is something of an investment to develop a good website, but it does not have to be incredibly complicated. Today, there are numerous guidelines and businesses that are able to help set up a good website that you or your team can maintain.
Maintaining a Happy Customer Base
According to Forbes:
- Companies with a customer experience mindset drive revenue 4-8% higher than the rest of their industries
- Brands with superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience
For individuals and small companies in particular, customer orientation is key. To adopt this practice and thrive, it is essential to take the time to research customer wants and needs. Furthermore, utilize a mix of social media, website design, and customer service to help build a positive customer perception. Many people remain loyal to brands that they feel reflects their lives, values, and makes them feel positive emotions. When you take the time and put in effort it reflects in your customer base.
If you are looking for more information or help to build your customer oriented business, contact us today.