Content: A Buzzword Or Something More?
If you look at the history of humans and how long the internet has been a part of human life, it seems like barely a blip on the radar. Even smaller when you consider how long it has been a part of individual households and individual lives. This makes it all the more astonishing when you consider how quickly it has become a part of our lives and the influence it has on us. As the internet has rapidly taken over, things come and go quickly. There are fads or things go “viral”. We have buzzwords that it seems people begin to overuse and then they quickly grow tired of them. With the rise of the “influencer”, itself a buzzword, there also seems to be another word of the moment: content.
As businesses are either catching on or simply further developing their existing content, a lot of people are now working in content creator jobs with titles like Content Strategist, Content Manager, or Content Editor among many other titles. While the word might spread to the vocabulary of those who might not otherwise use it, the idea of content and business, especially online business, isn’t new. In 1996, Bill Gates
Your content should concisely and adequately convey what you offer. You want it to look good, which might mean something simple or it might be something a little more complex. Someone offering content related to media (movies, news, television, etc.) might have something flashier than someone with content centered around software or education. It’s worth investing time and money into content development. Someone running a business on their own or a small business might be reluctant to do so, but it will pay off.