Posts by Shay Weera

Where you can find Shay

Cultural Values
cultural values

Cultural Values

Cultural values are an important part of every company - but many often misunderstand what that means exactly. Read our blog to get our take on defining and exemplifying values for your company.

Strategic Positioning

Strategic Positioning

Businesses must be able to protect their profits. They do so by ensuring their products are both profitable and hard to recreate in the market. In other words, the unique value you create for your product is what will secure your profits. Many do so through strategic positioning. Why is strategic positioning important? According to the Harvard Business School’s Institute for Strategy and Competitiveness (ISC [https://www.isc.hbs.edu/strategy/business-strategy/pages/strategic-positioning.aspx] )