Posts by Shay Weera

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Strategic Positioning

Strategic Positioning

Businesses must be able to protect their profits. They do so by ensuring their products are both profitable and hard to recreate in the market. In other words, the unique value you create for your product is what will secure your profits. Many do so through strategic positioning. Why is strategic positioning important? According to the Harvard Business School’s Institute for Strategy and Competitiveness (ISC [https://www.isc.hbs.edu/strategy/business-strategy/pages/strategic-positioning.aspx] )